We started with technical SEO because all your work will be for nothing if you have an issue with Google crawling or indexing your site. ”, let’s find out the local SEO best practices that will skyrocket your business in the local search. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. A good SEO audit is all about asking the right questions. A simple checklist of tips and ideas to help you boost your local SEO for your small business. You can use the Structured Data Markup Helper tool in Google Search Console to highlight your address, phone number, and brand name. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. Improve your rankings in Google search results with our ultimate local SEO checklist - a 24-step checklist to boost the local SEO for your small business. This means that there are authoritative backlinks on offer from trusted domains. Yahoo has a service for local listings and while it is not free, … In fact, Elliott says one local client that he’s worked with saw a huge benefit to expanding their location radius: “All we did for that client was add additional postcodes and towns for a 15km radius to Google My Business, and we saw a 30% increase in views and impressions.”. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit report. As an example, Elliott noted that for many small local businesses, this USP may come down to offering more personalized customer service. Mobile. “As long as you’re at or below a 3-second load time — there’s diminishing returns after 3-seconds,” he says. To figure out which areas are the most vital to audit for improving local search rankings, we spoke with Elliott Davidson. That means no more guesswork about whether or not the client’s citations are correct, or about where they rank in terms of local SEO. 6. As a local digital marketing agency headquartered in Chantilly, VA Conversion Pipeline is experiencing the same negative impacts from COVID-19 as many other area small businesses. Your local SEO audit report includes optimization scores for GMB, website, and your brand. It is 2021, and HTTPS has been known as a ranking factor since 2014. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. In his view, boosting CTR on your local search results comes down to finding and emphasizing a unique selling point (USP). Free Digital Marketing Audit, Free Paid Advertising Set Up, First Month Free. Figure Out Content Management System. Practice Proper Site Architecture. Markup homepage with Local Business Markup. SEO Audit Checklist. Elliott’s tip for selecting the best category for your business is to do a competitor analysis and see which categories your key local competitors have chosen. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. Check Out Backlink Profiles for Locally Relevant Links, 4. That’s a question that business owners and marketers have asked since the invention of modern search engines. “This can highlight some very easy opportunities you can go after.”. 4. The most common local SEO mistake is a failure to … With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. There are a number of different solutions for scanning your online listings, even some that are free! Grab the sheet. How to ensure your website is built for people and search engines Technical Local SEO deals with the underlying software and technology powering your website. Sign In Get An Instant Demo. ). Terms of Service. The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. You’ll get an overall technical SEO grade (out of 100), and Raven will breakdown any issues that need to be looked at, along with a priority rating of critical, warning, or needs attention. Een stapsgewijze uitleg van SEO analyse. This additional data and insights will give you further validation of any issues and or opportunities. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights To start, ensure your listing is claimed, complete, and that all the information 100% matches your website. Take Images and Optimize GMB. Increase your search rankings today with our new, Get Started With Your Local SEO Audit and Action Plan, How-to Get Started With the Local SEO Checklist, The website is hosted within the country it is primarily targeting website visitors, The website page load speed is above average using, The website looks good, and functions properly on mobile phones, tablets, and computers, The website navigation is simple to use and makes it easy to find information, There are no 404 error pages or other redirection issues preventing visitor or search engine access, All website pages are appearing in the Google index, All website pages are appearing in the Bing index, There is a unique page title for each website page, Each website page title is optimized for search phrases that match the pages content, There is a compelling meta description for each website page, Each website page has an H1 tag containing the targeted search phrase, Each website page uses H2 tags containing related search phrases, Each website page uses H3 tags containing related search phrases, Each website pages uses image alt and title tags describing the image, There is a location page for each business location that contains address, hours, and a map, The business name, address, and phone number is found on every page, The business name, address, and phone number is implement with structured markup, Each website page has a specific call to action for the visitor to take, The total number of backlinks to the website are on-par with competitors (or better), There are no unusual anchor text patterns or excessive use of optimized anchor texts in backlinks, There are no manual penalties related to links pointing to your website in Google Search Console, There is a plan in place for promoting your website online to increase links and business mentions, There is a Google My Business profile for each business, office location and or provider, Each Google My Business profile for the business has been claimed and properly categorized, Each Google My Business profile for the business has accurate and up-to-date information, Each Google My Business profile has at least 30 positive reviews (4, 5 stars), Each Google My Business Profile responds to it’s review as they are left, The business information has been scanned to find popular online listings and profiles, All major listings and profiles for each business location, and or provider have been claimed, All major listings and profiles for each business location, and or provider have accurate information, All major listings and profiles for each business location, and or provider are being monitored. The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. First and foremost, ensure that each of these listings matches your website and includes the most current NAP (name, address, and phone number) — and relevant business information. Using a local SEO software tool, you can scan your website and online presence to get hundreds of relevant data points and comparisons. Any company needs to appear on the first page results of search engines especially on Google, this is a step by step Local Search Engine (SEO) checklist to help you to acquire your place among your competitors on search engines. When Google, Bing, and others discover these groupings of information around the web, it improves your rankings. Install WPSSO (Buy Premium for $50). 1. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. This will let you know exactly where you stand in terms of citations and local SEO. To help you succeed, we’re offering this checklist to give you some structure. 8. © 2007-2021 TapClicks, Inc. All Rights Reserved. SEO audits are the single best way to figure out why you’re not getting SEO results. The main goal is to have claimed, accurate, profiles for all of your business locations, providers, or professionals. 6. We’ve officially crossed the halfway point in our local SEO checklist! 5. Of course, you will also want to look at the actual HTML of the page to ensure page titles, meta descriptions, headers, and other elements are present, and properly used. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. Scan your website, and online presence to find issues, opportunities, and how you stack-up against your competition. Specifically, your audit should verify the following details are included and up-to-date: Next, Elliott recommends looking deeper at your business category. The order may be slightly different to what you’ll see on other checklists. Ontdek hoe je in in 10 stappen de meest complete en technische SEO Audit kunt doen. A Complete Local SEO Checklist. Build Citations. Simply put, structured data is written in a pre-defined structure that search engines recognize. An easy and quick way to build out a local SEO audit in 4 minutes flat. What people see first before they even visit your website or location Local Directory Listings are a subset of Off-page Local SEO that often appear for search of your brand and have a small influence on search rankings. This might be key to outperforming local competitors and bigger rivals. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will … Learn how people use your website, get usage data, and uncover best performing pages. With the right guidance, you can perform a website audit in less than one hour. Improve your SEO and Content Marketing game. Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where In the end, I reveal my top local ranking factors. But no matter how big or small the glitch that disrupted your technical SEO audit checklist, technical SEO mistakes can ultimately hurt your search rankings. Good local SEO includes on-site and off-site techniques. This local SEO checklist is broken out into different focus areas below. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. 0. Bing) to figure out where your business is, and which searchers you’re relevant to. The information you find will allow you to understand if you need to make website performance improvements, on-page changes, such as stickier content. 1. These data insights and search tools make determining issues with your website simple, and finding SEO opportunities, easy. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Take Images and Optimize GMB. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. Include NAP and Map Embed on site. Page load times are a technical SEO element that has recently gotten more attention. Sign up for a 7-day free trial with Raven Tools, and access our Site Auditor, backlink analysis tools, and localized rank tracking functionality. Cover Your Technical SEO and Basic Fixes First, Local SEO Basics: Getting Your Mobile Speed Performance Right, Local SEO Basics: Test for Mobile Responsiveness, Local SEO Basics: Use Structured Data to Boost On-Page Optimization, 2. Get more traffic, leads and customers. According to Elliott, CTR is just as important for local SEO as it is for your overall SEO health. “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. A simple checklist of tips and ideas to help you boost your local SEO for your small business For the Local SEO experts here, I am wondering, what is your GMB audit checklist? Understanding what these ranking factors are and how to leverage them for better Local SEO is the key to supercharging your local marketing efforts. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. What is Local SEO checklist for? If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. By Mike Goldstein In Local Search Posted July 12, 2018. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit … Install Yoast Plugin (Do not buy premium). An exceptional local SEO campaign starts with a comprehensive website audit. Find gaps in your GMB, website, and brand. Local SEO audits are tricky and time consuming. This 242-point SEO audit checklist for 2020/2021, walks you through every single audit point and even which tools you should use to gather your data. The main goal is to have an informational website that makes it easy for people and search engines to understand what you do best. Local SEO Checklist. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. Search Engine Journal offers a more complete local SEO checklist if your SEO audit checklist efforts will be to benefit a local business. The added value, especially in the UK, is that some local review sites are run by government authorities. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Technical SEO Checklist. Ok, maybe I’m a little biased as a content marketer. SEO Audit Checklist Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. Sign Up. With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. To Do: Do an audit of existing citations Compare that list to the list of normalizations Write clear meta descriptions for every page, using local keywords as natural. Remember two things before you begin: The time investment for an audit will depend on the size of your website. SEO content audit provides a more in-depth look at a website’s indexable content. Optimize your logo for local SEO Use quick-win and geo-specific keywords Reviews pack a ton of clout … Finding any issues with your data and correcting them is important for customer experience, and your local SEO. 5. Local SEO refers to geographically-specific queries, and … Think of it like putting your website data into an organized Excel spreadsheet. You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. This local SEO audit tool has proven to be a … If there are discrepancies (e.g. As part of this process, he also suggested looking at your competitors’ SERPs. In this blog, we highlight 4 areas of focus for your local SEO audit: technical basics, Google My Business, auditing local backlinks, and USP-focused meta copy. Tools For Sellers. It’s a necessity. Coming up with an efficient local SEO strategy and executing it well is a tough challenge. Optimize Your Google My Business Profile to Perfection, Auditing Local Reviews & Building a Process for Getting More, 3. Want to learn more about SEO and Marketing from Raven Tools each week ? Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. NEW! Register with Yahoo Small Business. The Name, Address, and Phone Number (NAP) of a business, together, comprise a "local citation". Ctr is just as important for local listings and while it is not free, … checklist for a local! Do that 50 ) insights to boost your SEO audit checklist marketers have asked since the invention of modern engines... Can hurt your click local seo audit checklist rate step in any effective local SEO checklist has... Business can take to boost your SEO audit performed by an experienced consultant who an... Wordpress site to detect critical errors and get keyword data about your website search rankings, you get professional... On a major chunk of your business site audit is probably the thing... Yoast Plugin ( do not buy premium for $ 50 ) management as reviews are now very much a factor! And in person from Google, Bing, and yours is not,. 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