Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. You're just an alien from another planet until your content strikes a chord with your audience. If any of these issues are familiar to your brand, don’t feel bad. If you’ve made it this far, then you know that content distribution is an integral part of any successful content marketing strategy. Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. Your copy includes: Your Content Strategy Checklist. Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. (The good news is you don’t have to hire all these people. Additionally, depending on what type of content you’re creating, ensure you have a team that can cover the following areas of responsibility. Planning & Strategy. The good news: your boss or client is totally on board with your running content marketing. [ ] Identify your target audience and what they need. 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. It’s because content is the hot new marketing buzzword again. But many brands struggle to make their content strategy work. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. What strategies should you be using to take your brand to the next level? What tools and tactics are we going to use on the journey? One of the secret benefits of a content strategy is that it helps you plan, prepare, and better allocate your budget—beforehand. Your email address will not be published. Please enter letter, number or punctuation symbols. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. Content of a Strategic Planning Checklist. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. By Joe Lazauskas July 27th, 2020. To maximize your SEO, identify target keywords (based on your storytelling themes) up front. It’s because content is the hot new marketing buzzword again. Content marketing is more important than ever for businesses to incorporate as a major marketing strategy. Different content requires different tools, infrastructure, software, and capabilities. Where do we want to go? It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. Once you review the content you already have, you can forge ahead using this checklist of strategy items. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. Have you clearly identified your own content types? SEO Content Marketing Strategy Checklist and Tips. Before you start creating content, you need to make sure that you know who you want to target. Make Sure Your Copy Measures Up. A content strategy is a crucial blueprint to inform decisions and help you determine if your efforts are working. It can be as simple as filling out this template with one sentence for each checkpoint. You’ve sent out content teasers and previews to resources where your target audience meets. By Joe Lazauskas July 27th, 2020. When drafting content, this will help you determine the tone, language and information needed to meet the needs of your readers. 7 steps to create a solid content marketing strategy. Blue Water Marketing can help with creating a marketing strategy to fit your goals, but we have also compiled a content strategy checklist to help you start on your own. (Step 11) There will probably be bits of content in quadrants 1 and 4 that could get bumped into quadrant 4 with a little love and care. Your copy includes: Your content strategy isn’t set in stone. A good content strategy requires good research, data, and insights to know where you’re at and where you’re trying to go. Use our checklist and tips to get started. Fill out the form to get your Content Strategy Checklist. A Web site is only as good as the content it contains. There’s no question that content marketers need a content marketing strategy. Before you invest in content, make sure you have buy-in from your leadership team. Content Marketing Strategy Checklist. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43 CMO of a fast-growing £400m software company Ambitious, confident impatient A big believer in the power of contentFor more on this check out ourBuyer Persona Resource Round-up. So what are you waiting for? To create a strong distribution strategy, you need a strong understanding of your content goals. When it comes to a B2B content strategy, sometimes less is more. But many brands struggle to make their content strategy work. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. Need some inspiration? . Before you dive into content creation, make sure you’ve done your research. Content marketing is a vital part of a company’s marketing strategy in 2019, with 84% of companies in the USA practicing content marketing methods. Before we start discussing each of these steps in detail, it is important to understand that getting traffic from Google Discover means an overall optimization of your content strategy. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. to help you at every stage of the content marketing process. A Web site is only as good as the content it contains. Equally as important as the launch is the landing. Providing a checklist for B2B content marketing strategy is a wonderful work by you. Estimate Reading Time: 12 minutes. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. to figure out how to move people from one stage to the next. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. If you don’t have a brand book or formal guidelines and training, start by researching brands most similar to the one you aspire to become, regardless of industry or product, and take notes on what resonates and you can apply. A good content management system (CMS) can help you develop and maintain a beautiful, functional website with very little or no knowledge of web technologies like HTML, CSS, and JavaScript. It looks at the bigger picture. One smart – and fun – way to craft a core content strategy statement that will serve you well is to involve stakeholders in a fill-in-the-blank activity. (BTW, according to CMI, only 55% of marketers use personas, so this already gives you a huge leg up. Before you press “Save & Publish”, here are some tips to ensure your copy is clear, concise and connects with your residents. Think about the traditional advertising model. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Here’s a handy example of a launch content checklist from Neil Patel that you can use as a starting point to triple … Here is a checklist of things that I encourage all leaders and marketers to consider when looking at their own marketing strategies … tweak you made to your content strategy. … Source: Source: SEMrush. Join over 10.000 marketeers for the latest content marketing insights, 25 Best Resources for Finding New Content Ideas for Blogs, B2B Lead Generation: A Step-By-Step Guide For Content Marketers, The Ultimate Guide to How To Write A Top-Performing Blog Post, SEO Marketing Checklist for B2B Content Marketers, The Top 8 Content Marketing Objectives to Focus on Right Now, Hands-On Guide to Getting SEO Leads from your blog content, Create your target personas and content themes, For Brand Awareness: Social Media Posts, Blog Posts and Articles, Infographics, Videos, For Lead Generation: Ebooks, Case Studies, Templates, Webinars, Podcast. We've got you covered! In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. Define Your Goals. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. Your Content Strategy Checklist. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. But it isn’t rocket science. It defines valuable content using five benchmarks: 1. That means the content strategy process is high level, and goes beyond the content development process’ scope. Identify the themes, topics, or categories that you’ll cover. The challenge: she wants to see a content marketing plan . To use the checklist properly, get all the members of the digital strategy team working through the checklist together and make changes as needed. to help you communicate more efficiently. A solid content strategy yields documented and repeatable workflows. Below are the content writing, brainstorming, and SEO checklists that are crucial to a smooth workflow. You need to know who you’re trying to reach so you can tailor the right message accordingly. This is a great resource that should be laminated and on the desk of anyone who is writing content for your local government website. A content strategy is the way you manage any written texts, images, videos, ads, and other tools used to demonstrate and show off your products and services. Pre-content creation checklist. Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. Content strategy is crucial to your success online. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). Before we start discussing each of these steps in detail, it is important to understand that getting traffic from Google Discover means an overall optimization of your content strategy. Shareable Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks. Optimizing your content strategy for Google Discover. Required fields are marked *, 150 Paularino Ave, SUITE D170Costa Mesa, CA 92626 949.614.0759. Checklist: Create a Content Strategy. By Russell Shaw. Content Strategy Checklist . Using the right content strategy, you can establish your status as an expert in a particular niche. When content or campaigns don’t perform up to your standards, it can be discouraging, but you can bounce back. Content Strategy Checklist. Actionable 5. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. Content marketing is more important than ever for businesses to incorporate as a major marketing strategy. Once you dive into content creation, keep the following in mind to help you create the best content possible. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas. Content Strategy. Then, depending on a variety of factors, some of your posts will get inside your audience’s feed. I’ve been there. You’ve organized a “premiere” of your content for bloggers and thought leaders to get reviews. A documented content strategy helps you and your content team create valuable content for your audience. A content strategy checklist is just the beginning Website redesign projects are often catalysts for organizations to revisit their brand strategy, business goals, and target audiences. If you’re doing things like video, motion graphics, interactives, etc., make sure you have the right experts on hand. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. Checklist: Jumpstart your strategy when your content stalls out Things change, people change and feelings change, in life and especially on social media. 1. There was a problem (a big bad wolf), a conflict (pigs who were trying to protect their homes from the wolf) and a solution (building a brick house to keep the wolf out, at least until he fell down the chimney). A documented content strategy doesn’t have to be strategy template a 50-page document or a 75-slide PowerPoint pre- sentation. Are you communicating effectively on your website? Aligning content ideas with business goals: If you want your content to reach the right people at the right time, on the right channels, and drive them to take action, you need accurate audience data to inform your publishing plans, as well as the specific content ideas you execute. Anyone with a modicum of digital business experience can do it. Downloading the content distribution checklist I shared with you is only part of the process. HERE’S A BIG-ASS CHECKLIST TO HELP. A Checklist for Content Work. DIY Content Strategy Checklist. Content strategy, and all content marketing, is a form of storytelling. Strategy The 2021 Content Marketing Checklist. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. Get the right tools so you don't fall into the Black Hole of Content: Visual Content and Workflow Diagramming: - LucidChart - Draw.io Notes and List-Keeping: - Evernote - Microsoft OneNote - Google Keep Project Management: - Trello - Airtable - Basecamp - Asana - Notion Analyze your content strategy benchmarks and set new goals. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. When it comes to content marketing … Adeft. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. Make sure everyone knows who owns what, and what approvals need to happen before content moves from one stage to the next. "Who you are tomorrow begins with what you do today". Create your target personas and content themes. A content audit is the process of systematically analyzing and assessing all the content on your website. ... Marketing Strategy. Create a core content strategy statement. One of the biggest reasons people fail in content marketing is because they don’t have a solid production process in place. What do you have in-house already? How are we going to get there? It's time to launch it. To create a strong distribution strategy, you need a strong understanding of your content goals. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now? Make sure you have a, that provides direction for any content creators. , which outlines every question you need to ask yourself. The best way to ensure that you have all the necessary resources in place is to keep the plan in motion with a thorough checklist. A strategic content plan has many moving parts. There’s no question that content marketers need a content marketing strategy. Different content requires different placement, so consider the type of media buys you’ll need to make. ... including an Advanced Content Promotion Checklist! Use your personas to vet your ideas, and help your team brainstorm creative ways to tell your brand story, starting with these, You tell your brand story in many ways, including the way you sound and speak. In our experience, those brands are usually dealing with one of the following issues: If any of these issues are familiar to your brand, don’t feel bad. Your email address will not be published. Once you know goals, you need the KPIs, projections, and metrics to figure out whether your content is working. A Content Strategy Checklist You Can’t Miss. You can make your content strategy as Content strategies do not have to be made All from scratch. , only 39% of marketers have one documented. Content marketing is a marketing method based on the creation of relevant and valuable content, to drive a specific call … Content Marketing Strategy Checklist. To create a comprehensive strategy, use. Content marketing strategy is roadmap for your business objectives. A content marketing strategy doesn’t have to be a 75-page document. 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