Sarah Titus uses landing pages for many of her incentives. They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. Many online businesses rely on email marketing, which is the act of sending promotional materials through email. So, you’ve been collecting email addresses from your customers. With your business online, it’s vital to attract and retain leads. Email marketing can be used for branding purposes or lead generation depending on the campaign being run and your current goals. Email Marketing 101. And savvy marketers know that when people sign up to their list, it’s the best method of moving them from interested to definitely in the conversion conversation. But not every subscriber will open your email. An email marketing service (so you can send emails to your leads). With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? For even better open rates – up to 58% better – try creating email subject lines with 10 or fewer characters. Grow Your Email List 04. This is what Elephant Journal did when they collaborated with Aspiration. Email marketing is one of the best ways to grow your business. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list. Email integrates nicely with other marketing strategies. The next email in your welcome series can be educational — help unaware subscribers learn what they’re struggling with and how you can help them. Your welcome email should also have links to any products you have, social media links you want to promote and, above all, a curiosity loop to nudge your new subscribers to open up your next email. Email Marketing 101: The Complete Guide for Beginners Have you ever received tons of emails from different brands talking about their new product or offer or maybe a new sale? AWeber has been around for over two decades, making them one of the first easy-to-use email marketing services out there (along with Constant Contact and GetResponse) for small businesses and entrepreneurs. Allison from Wonderlass uses an optimized landing page to promote her free webinar. If you don’t have any products to sell, that’s okay. Blog. There’s also transactional emails won’t be important for most bloggers, but if you’re selling products or running an ecommerce site, it’s worth learning more about. In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. Each provider offers similar features, but not all of them will be tailored to your specific needs. ActiveCampaign enables you to tag your subscribers, and also segment them into different lists and groups. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Newsletters work great if you let your subscribers in on exclusive content you don’t publish anywhere else. Let’s get started helping you create email marketing campaigns that are a slam dunk when it comes to boosting your sales. Check to see if you pass the spam test and land in inboxes with Mail Tester. They immediately receive their bonus and are now a subscriber. We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. Think of your welcome email as getting to know someone for the first time. That’s an earning of about $44 for every $1 spent on email marketing efforts. As you can see, there are a lot of benefits to having an email marketing strategy. And “free” gets you a lot with MailerLite, which features a wide variety of graphical templates and a drag-and-drop email designer. Now, it’s time to focus on your audience and deliver a top-notch lead magnet to grow your list. Giveaways or contests can elevate your brand and gain a whole new audience in a short amount of time. “[P]rofessional speakers know their audiences may forget every single point they share within 10 minutes of the end of their presentation, but they remember the stories.”. If you have multiple optin offers, you can set up segments based on your subscriber’s actions. You can set trigger links to help segment your email list and nurture those into email funnels for your products. Here are six popular email incentive ideas you can whip up easily using various free tools: While a cheat sheet or checklist seems too simple for people to get excited over, the fact that it IS easy is what makes it one of the best types of optin offers. When you offer a valuable incentive, visitors are more likely sign up. One of the first things to consider is what email provider to choose. I share one easy way to get more people to your blog: It’s up to you how many emails you want to automate for a welcome series. Email marketing is an old-standby in the realm of internet marketing and there’s a reason it hasn’t gone anywhere: it works. For example, a popular segment is by location. You need to nurture those leads. Drip also has unique offerings like Facebook Custom Audience Integration and extensive Liquid templating integration for creating advanced automations and emails unique to each subscriber. Email allows you to warm up your leads, and that can increase sales by 20% over trying to sell to cold leads. — making it easy to find what your audience likes. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. Bloggers would think placing an optin form on a blog’s sidebar would scream amateur, but here’s the thing…. And it all starts with your subject line. It can support extremely in-depth funnels with its intelligent automation features. They are more applicable because they can pinpoint a problem and solve it quickly. With ConvertKit’s user-friendly interface, someone new to email marketing may not find it as difficult to use as other email providers. Sending them pitch after pitch won’t help with retention and might only annoy your subscribers. Find more email marketing tools in Adam’s comparison of popular email marketing providers. It appears that in double confirmation is an important step towards compliance. EmailToolTester tested the inbox placement rates of several newsletter services and found that 80% of providers have their emails land in the inbox. Since your goal is for people to click your email subject line and actually read your email, the best thing you can do is make it easy for them to read it. Being personal also helps with increasing your click-through rates if subscribers expect a level of personalization whenever they see your email in their inbox. Once you have your sign up form on your site, the next hurdle is the actual email. But how do you get started with email marketing? An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. This means we may make a small commission if you make a purchase. You need to convert them into customers. This doesn’t speak to your buyer persona and it won’t entice visitors to want to invest in your brand, since there’s nothing of value to be gained by signing up to your list. Thursday, July 18, 2019. by Lauren Kimberlin. Some common goals include helping subscribers get to know us and how we can help them, introducing special offers and advertising your products/services/affiliate offers. The first way is with a strong lead magnet and the second way is knowing where to display your sign-up form. This is referred to as a lead magnet. What’s even more surprising is, up to 61% of consumers enjoy weekly promotional emails and 28% of them want more. Their original, simple autoresponder functionality has given way to automations, powerful analytics, drag-and-drop email creation and more features that make it easy for beginners to set up campaigns. Email Marketing 101 November 3, 2020 / in / by April. Pat Flynn of Smart Passive Income has a Podcast Cheat Sheet lead magnet that he’s been using for years. By having a dedicated landing page for your optins, you can promote that page all over social media and even to your list. Email is a powerful tool that will help you share your story and grow your brand. Email Marketing 101. You can do this by placing your optin forms in several optimized places. The teeny-tiny thing I did to explode my Instagram followers! However, if you’re new to email marketing automation, ActiveCampaign has so many features that it can be a bit overwhelming, making the learning curve steeper than some other email service providers. A welcome email is simple enough — you welcome your subscribers to your business, why you’re the best person in your industry, and how you can help them. In Chapter 1 of this Beginner’s Guide to Email Marketing, we covered how to set up your email campaign. This is what I do for my third email in my welcome series. Worksheets allow you to mark off progress from a framework. Isn’t it nice when someone hand selects a book or movie for you? If you still think storytelling isn’t an effective strategy, The Daily Egg interviewed internet marketer and coach Terry Dean after he made $96,250 in sales from one email. Utilizing email marketing in your marketing campaign can help you grow your business. Current Status. That said, it’s something to consider if you project high list growth and need powerful automation capabilities. Very good 101 level tutorial! Email Marketing 101: Table of Contents What is Email Marketing? ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”. But the easiest way to deliver a challenge is via a drip campaign. Or, give them a second freebie as a token of appreciation. This makes it hard for your subscriber to read your email and get anything out of it. To boost your overall open rates, resend your email to those who didn’t open it the first time. According to the Lyris Annual Email Optimizer Report, segmenting results in increased email open rates and lower unsubscribe rates. So, sending the confirmation email helps increase quality, meaning a higher chance of generating sales over time. When you email your subscribers, your message is competing with every other email in their inbox. Design Beautiful Emails 06. Once they land on your site, how do you get them to sign up to your email list? Free recipes — Not one, but THREE eBooks?! Plus, automation frees up time — instead of sending real-time emails over and over, you set up an automated sequence once and let it do the rest. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. Webinars provide crazy results. Email Marketing. Schedule and Send Emails 07. Yep!! Having a call to action above the fold is an easy way to present an attention-grabbing signup form and alert new readers to what you’re offering. Drip is on the expensive side when compared to some of their counterparts, but it’s incredibly easy to use, requires little training, and is equipped with strong automation tools to power your funnels. You can create a playlist of sorts and share interesting stories and resources you’ve found. You can make each newsletter optimized for your products by using a call to action (CTA). Templates are a step up from cheat sheets and checklists. Twitter Facebook LinkedIn Flipboard 0. In this simple, easy-to-digest guide, you’ll learn: When we’re done, you’ll have all the info you need become an email marketing kung-fu master. Every online business should have a solid content marketing plan. You can place them on every page of your site to increase sign up rates. She has written columns for Marketing, DM News, and B-to-B Magazine. Saying, “It’s finally here” is vague and unclear. Creating a challenge can take different forms — from video to email to even using a Facebook group. One of the best onboarding email campaigns you can have is a welcome email. If your subject lines are boring, your emails will get ignored. Have an... Open lines of communication. Email Marketing 101 02. If your business relies on events, you can use your subscriber’s location to send a targeted email of an upcoming event you are hosting in their city. Share on Facebook; Share on Twitter; Share on Google+; Share on Pinterest; Share on Linkedin; Share on Tumblr; Share on … Here are a few tried-and-true tactics: Greet new subscribers with welcome emails. But getting your wanted emails to the inbox is super-important for your business. The two things you need to get started with email marketing; How to choose the best email marketing service for your needs; What kind of emails you should send to your subscribers; Why (and how) you need to segment your email list; How to automate your emails (with examples); A strong email marketing strategy is up to. Most email providers allow you to insert a subscriber’s name into your subject line by using personalization tags. According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023.To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. Her masterclass is filled with actionable advice as well as case studies — like the one below from Julie Naismith — for email list building: If you don’t have an evergreen webinar to offer, you can repurpose a popular blog post of yours where you share a case study as your second email. With email marketing you’re sure to reach them—which means more people through your front door, more calls, and more revenue. In this part, we will go over how to create and design an email campaign that your subscribers will enjoy and act upon, and we will also discuss ways to increase your open rate and CTR. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. Sometimes all you need is a little flamingo and thumbs up emoji to brighten up your day. Using these three simple tips for your email subject lines can help you with achieving high open rates and creating loyal fans. Since new subscribers may not know about older products or aren’t that familiar with you or your business, you can create a campaign highlighting what you have to offer. And research proves that using emojis is about 60% effective. So, placing your sign up form in these areas, having content upgrades in your post, and using pop-ups and exit intents will make a positive impact on your subscriber rate. You’ll find all the usual features like tagging, segmentation, a visual automation builder, impressive deliverability, and strong integration with most of the popular internet marketing tools. Lauren and Alex of Avocadu are killing it with their free motivational 21-day fat loss challenge. You can help your subscribers move to the next course of action — grab your eBook offer, “like” your Facebook page, or listen to your podcast — through a series of email messages. That’s why we created this 101 post—consider it a tool from us to you to be distributed across your teams to enable their email marketing. Understanding the ins and outs is an absolute MUST in this industry! by Chris Zukowski on 11/29/17 10:16:00 am 21 comments The following blog post, unless otherwise noted, was … Kristin of Applecart Lane has got design-challenged bloggers covered with her free Pinterest templates. Most people who subscribe to your list want to know more about you and your brand. For 89% of marketers email is the primary source for lead generation. Personal Training Specialist; Fitness Instructor Specialist Your subscribers will know that you aren’t just sending marketing emails, but that you are opening up your business and sharing personal information. Using automation provides a better experience for your subscribers, which translates into a lower unsubscribe rate. Email is not dead. Note: In 2018, a new law known as the GDPR came into play in Europe that affects anyone that sells to EU citizens. Email marketing is your ticket to new customers and to building a loyal following. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Unlike some tools, you only pay for each subscriber one time, no matter how many tags they have or lists they are on. Smart Blogger uses a content upgrade in their popular post about how to make money blogging. They make multiple lead magnets and content upgrades easy to set up and deliver – and they make it easy to put various email capture boxes on your site. Email marketing forms a level of familiarity and trust with your subscribers through a series of automated emails, segmenting, tagging, and funnels. Offers immense value — the information must be actionable, easy to do and provide, Tuesday, Wednesday, or Thursday (with Tuesday being the best day). Next, you want to be personal in your campaigns. She goes out of her way to tell stories and connect with the thousands of subscribers she has. Melyssa Griffin cuts to the point and asks her soon-to-be subscribers to segment themselves based on interests. If Pinterest or Facebook decided to close their doors forever, your social media followers would go too. Not Enrolled. Storytelling. Take a page from Tailwind’s newsletter and share with your subscribers what you’re reading by curating content from around the web. 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